The Goals set out the 15 core barriers to opportunity that exist in the UK. They are the framework adopted by organisations committed to breaking down those barriers.

The Goals, developed by the Purpose Coalition, collectively map out the key barriers to opportunity in the UK, offering a blueprint for businesses and other organisations to focus their efforts. The 15 Purpose Goals encompass a broad range of societal and economic issues, from early childhood development to workplace inclusivity, highlighting the multifaceted nature of inequality and the need for a comprehensive approach by responsible businesses and other organisations. The goals also emphasise areas where many businesses and other organisations have best practice to share such as when it comes to fair career progression, open recruitment, and good health & wellbeing.

For businesses and other organisations , the goals provide a structured framework to assess and enhance their positive role in society by working to break down each of the 15 barriers to opportunity. The Goals have been adopted by more than 100 businesses and other organisations including Leonardo, UK Power Networks, bp, the Co-op Group, Sodexo, Pennon Group, Channel 4, Reed, the BBC, NHS Trusts, UK councils and UK universities amongst others.